Not long ago McDonald’s came up with a new interior design all made in bright colours because according to studies bright colours urge people to eat faster. The restaurant’s developers thought that this would make people get down with their food quicker and leave, providing space for next visitors. However, this colourful branding played a low-down trick with the fast food chain - influential mass media began to attack McDonald's with accusations of promoting unhealthy lifestyle. So MacDonald’s took a new direction, drastically changing their branding colours. Their new yellow and green colour palette claims that they care for the environment and are highly compassionate. Do you now some more examples of how colour affects the way people perceive brands?
Colour may not be the most significant aspect of your brand identity, but you cannot deny that it is one of the most important ones, and you should carefully think how it will impact the decisions and behaviour of consumers. A right colour in combination with the perfect logo design and font is the key to success. Customers make the decision about your brand within the first seconds they enter your web site or see your logo, so make these seconds matter. If you are thinking about a new business barnings that will appeal to your customers, get in touch and we will find the colours that suit your identity best.
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